Hello! My name is Michael. I made this website with my father, Hyoki Chung to introduce a fertilizer that is excellent for crops and the environment.
1. How did you get started in your business and where did the idea come from?
I got started when my dad asked me to help him out.
He gave me this idea of organic fertilizer.
He showed much enthusiasm about a businessman from South Korea named Gil-woong Kim who had created a fertilizer that not only performs well on crops but is also good for the environment.
And I’m all for products that can produce food for the world and helping the environment to boot.
3. What’s your background?
My background is various. I initially studied in 2D and 3D animation, which led me to do some work in South Korea. There I met the love of my life and settled in the English education field through a help of my wife’s friend.
My teaching background allows me to help kids as young as kindergarten and as old as potential university students. My animation background helped me to expand into other fields of design, including web design. This website is a culmination of all I know and my desire to learn more.
4. What motivates you?
I won’t lie: I’m motivated in ventures that create income streams. And this website is one of them.
At the same time, I don’t say yes to anything. I can sense the passion, the seriousness of my father and Mr. Kim. And it is my hope to learn more about these products and help those that would need this product out in the field to produce the best possible crops for the year.
5. What is one common misconception in the market you serve?
One of the things people think about fertilizer is that it is not important in terms of the feeding the world. According to this website, 40 percent of the world population is kept alive with chemical fertilizers. It would better if all the fertilizers used to grow crops did not hurt the ground, the animals, and the water. I would like to see if that 40 percent would eventually be all organic.